2025 03 06

John aka Crust Fund making another pizza during a fundraiser event at my See You Soon space. Chicago, Illinois. November, 2024. © Clayton Hauck

I’m wildly proud of the things I’ve been able to do at my studio space. That said, I often forget all of the things that have happened here. It’s easy to look at an empty calendar and get sad about how slow or hard things are. Two thoughts on this:

1. Having just completed my taxes (I secretly like doing them because it’s a nice reminder of all the things you did the previous year), I was left impressed by how busy the studio kept me in a year that I’d kind of summed up as being a bad year (business-wise).

2. I’m (forcing myself to) finally get a regular newsletter going. We’ll start with the studio, which should go out every month, and eventually (soon) I’ll get one going for my own “personal brand” which will be focused solely on my photography work. I’ve long shunned this habit because: it’s boring and I don’t want to do it; they just get trashed and hardly anyone sees them; I dislike talking about myself (contrary to what this blog may lead you to believe!). That said, it finally hit me that there’s just as much benefit to my own personal mental health in the practice as there is potential benefits from a marketing perspective, and that’s huge!

Set aside some time to look back and reflect on all the amazing things you’ve accomplished and it will likely help bring a smile to your face.

Then, if you don’t tell anyone about all the cool things you’ve done, did they actually happen?

-Clayton

PS- sign up for the newsletter why don’t you?!

2025 03 05

Sunset in Humboldt Park, Chicago, Illinois. December, 2024. © Clayton Hauck

2025 03 04

What’s going on out there? Chicago, Illinois. December, 2025. © Clayton Hauck

We live in wild times. It’s depressing and I’ve made the calculated decision to mostly ignore it, to the best of my abilities, and focus on myself and my work. I’m not certain it will be possible to ignore it much longer at the pace we are moving, but in my experience, engaging does more harm to my mental health than good. Lots of people I know agree with this approach and are attempting to practice it themselves. This also scares me.

Staring at the television this morning in an effort to pay some attention and it leaves me thinking we are swiftly heading for a recession. This thought is a difficult one in that I will likely need to completely rework my own professional career: lose the studio to cut overhead, get a side job, lower my rates, etc, etc. Everything is on the table. It almost feels like the powers that be know this reality and it’s precisely why they are taking the actions they are taking. The bums lost, Lebowski.

Until that day comes we will keep calm and carry on. Good luck, everyone. I’m turning the tv off.

-Clayton

2025 03 03

Night house. Chicago, Illinois. January, 2025. © Clayton Hauck

In the dead of the night, I was awoken and caught a glimpse of what my brain was working on while sleeping. It’s always remarkable to me how busy our brains seem to be while sound asleep. Maybe this isn’t always the case, but it seemed as though mine was working in overdrive. It felt like my brain was rewiring itself, shifting its focus entirely towards video production. I had all sorts of videos playing out, filled with specific concepts, shot ideas, lighting schemes, transitions, edits, experimental techniques, graphics, etc. It was both exciting and daunting, waking up to realize the ideas exist in there but to actualize them will require focus, dedication, and time. That’s the main hurdle that has kept me away from video for a decade now.

I think watching the Oscars and seeing best director Sean Baker’s enthusiastic acceptance speech shamed my subconscious into attempting to make up for a decade of neglecting the artistic passion (filmmaking) that got me started on this journey I am currently on. The challenge will be avoiding decision fatigue and over-analysis, resulting in nothing being accomplished at all. There are a hundred ideas floating around in my brain, which is exciting, but spending each day thinking about them all — dreaming of them — while not doing anything about it will only give me a blog full of mediocre posts that few people see and not much else to show for it.

Enough dreaming. Time to create.

-Clayton

2025 03 02

Last snow. Chicago, Illinois. January, 2025. © Clayton Hauck

This video is great. I need to push myself to get out of the house more and make work that people want to see. Super inspiring stuff both from Sinna and Willem.

-Clayton

2025 03 01

Yoder and some fine wine. Chicago, Illinois. November, 2024. © Clayton Hauck

We’re doin’ movie night at the studio tonight, which I’ve dubbed Cinema 606 (shoutout Katie!), and I’m very excited about it. I’m on cocktail duty, as always, and Allison is making her amazing tavern pizzas (shoutout John!) and some other tasty stuff. It’s amazing having the space to do stuff like this, and I have no shortage of ideas on other things to do both inside and outside the space…but of course, time. Time is always the constraint. So much so that I find myself overwhelmed with thoughts and ideas to the point that I end up stalling and getting nowhere.

I used a photo of Kenneth today because he’s someone who suffers from the same condition. We should probably start a podcast about it. That’s the answer!

-Clayton

2025 02 28

Bird of prey. Chicago, Illinois. February, 2025. © Clayton Hauck

Sometimes you walk to get tacos and on your way back to the studio see a hawk in the tree and snap a bunch of photos of it, then get back to the studio, eat the tacos, do some emails, open up the Lapse app to see the photos have developed and download one to post on your blog that probably nobody will ever see. Shit, looks like it back-focused. We’ll get him next time. Tacos were solid, at least.

-Clayton

2025 02 27

Mister Tom Musick performs at Weegee’s. Chicago, Illinois. January, 2025. © Clayton Hauck

Last night I was out too late and drank a few too many beers. The long and the short of it is that I think we’re giving the photobook shop a go. Or, at least the concept of what will hopefully become a physical space at some point down the line. More to come.

-Clayton

2025 02 26

Another Busted Car. Chicago, Illinois. January, 2025. © Clayton Hauck

I know y’all are here for the gripping Busted Car Content so I will keep it coming.

-Clayton

2025 02 25

Eggs. Chicago, Illinois. January, 2025. © Clayton Hauck

This is not a political blog…

-Clayton

2025 02 24

Streator, Illinois. November, 2024. © Clayton Hauck

Lately, I’ve been pondering excessively about what to focus my energies towards. Fortunately, I think my self-imposed marching orders have more or less been made and I am now on a path, for the remainder of the year at least, to see where it takes me.

One deterrent to creating new work is the internal struggle towards judging the work you haven’t yet created! Will it be unique enough? Will it be original? Will it stand out in a world so saturated with content it’s quite impossible to even comprehend!? The quote below, while clearly written in a time prior to social media, Ai, and content factories, helped bring some sanity to my overworked brain:

"Even in literature and art, no man who bothers about originality will ever be original: whereas if you simply try to tell the truth (without caring twopence how often it has been told before) you will, nine times out of ten, become original without ever having noticed it."

-C.S. Lewis

-Clayton

2025 02 23

Another busted car. Chicago, Illinois. January, 2025. © Clayton Hauck

This car hasn’t moved once as long as I’ve had my photo studio across the alley, so approx. three years. It’s a dumb observation that makes urbanist me go a bit crazy, in that we give away so much of our environment in support of parking underutilized and decaying automobiles.

-Clayton

2025 02 22

Woman in window. Chicago, Illinois. January, 2025. © Clayton Hauck

Watching the world go by.

-Clayton

2025 02 21

Another Christmas tree to toss into the landfill. Chicago, Illinois. January, 2025. © Clayton Hauck

Time keeps ticking on.

See also: 2024 08 26

-Clayton

2025 02 20

The Kickback play an acoustic set at See You Soon. Chicago, Illinois. December, 2024. © Clayton Hauck

In doing a lot of “research” towards shooting motion, I’ve also been watching and discovering a ton of youtube channels. There’s a lot of great stuff out there, which is both inspiring and concerning (from a business mindset)! This lil gem from Mandelbro below popped into my feed and was a much needed breath of fresh air on a day like today where the world sure does feel as though it is falling apart.

He touches on the idea in the video, but my decision to open a photo studio three odd years ago remains one on of my favorites yet. While it’s been an insane amount of work, wildly challenging, and realistically far too expensive to justify, the new connections and life paths it has opened up for me have me it all worthwhile. Here’s hoping this year’s pivot to video will provide some similar gains, as I know the time, energy, and money required is going to be daunting.

-Clayton

2025 02 19

Off-season tune-up. Somewhere in Northern Illinois. March, 2024. © Clayton Hauck

This video by Bryan Birks is nice and is inspiring me to get back on the road asap. So many ideas I hope to explore in the not-too-distant future…

Also, I’m realizing I need to do a far better job of documenting where I make images as I make them.

-Clayton

2025 02 18

Have you had your ad break today? Chicago, Illinois. January, 2025. © Clayton Hauck

I’m doing a lot of thinking and researching into video lately as I re-shape my approach to photography back towards motion-first. As always, doing the work and putting in the reps are vastly more important than anything you will learn sitting comfortably on the couch, however, I must say I am a bit humbled by the sheer level of quality being displayed by some young youtube video creators these days. The quality of work being made by one person in a bedroom is now equal to what a team of specialists would be called in for not long ago. Time, of course, is still the required x-factor, but Ai will continue to put a dent into that part of the equation as well.

The video below by Gawx is both a fourteen-minute long ad for laptops and a beautiful video about art and creation. It is both infuriating and mesmerizing. It is both an example of what I should be focusing my own career towards and everything I hate about what I do. It’s complicated, impressive, and seemingly has broken my brain.

What I keep thinking about is my own career path.

When I began in this business, all the of content was made by a few old men with large support structures (filled with both full-time staff and freelance help) doing most of the work. These men owned buildings and got wildly rich. The barriers to entry were as tall as skyscrapers. I witnessed and participated in the very tail end of this era, working as an editor/assistant/webmaster/casting aide/etc before putting in my resignation and going out on my own with a new digital camera in hand. It was clear this model was dying and I would myself become a part of what killed it.

The new era which shaped me was filled with a larger number of younger men and women doing more of the work ourselves and keeping far less overhead. Nobody owned buildings, budgets were more modest but still robust, and freelancers were used anytime more help was needed on larger productions. Realistically, this era ended with Covid and we are now firmly in a new era, which people like myself are still a bit behind in understanding.

The current era is filled with millions of people, of all ages, all over the world motivated to make good work and fueled by a boom in affordable tools to do so. Cameras and lighting were once a barrier to entry but are now more of a bump in the road. Anything you want to make can be done with time and some youtube tutorials. It’s both amazing and terrifying, as the structures that were once in place to regulate prices and standards have crumbled like a sand castle at high tide. Making a living in this era will largely be tied to how large and dedicated your personal audience is and far less by how good you are at lighting or camera operating (this stuff helps but without an audience, you’re just one of thousands of people capable of doing it). To get an audience, you need a voice. A unique angle. Consistency. You need to be interesting and authentic. Say wild things, be provocative. Grab them by the pussy and be put in charge of the nation.

I’m still digesting all of this myself and figuring out where I stand in this landscape. At the end of the day, I know making things is what brings me joy and makes me happy, gives me purpose. I could do it for thousands of dollars or I could do it for free and be just as happy (shoutout to my agent). This is my edge but it’s no longer all you need to make it all work. You need a voice. You need to communicate clearly and gain an audience. You need a … blog?

-Clayton

2025 02 17

Breakfast with Wade at Allez. Chicago, Illinois. January, 2025. © Clayton Hauck

Many photographers I know have too much time on their hands these days.There are two ways to combat this: productively and unproductively.

Unproductively is easy. There is no shortage of games, content, distractions and doomscrolling at your disposal and always within reach. I’ve witnessed photographers fly too close to the information sun and lose their minds. The brain cannot handle having access to any and every piece of information it seeks. ChatGPT will tell you whatever you want to hear and the internet will generate whatever angle fits your desired narrative to click on in exchange for a small sliver of the attention-economy pie.

Productively is much harder, of course. There’s a trap in thinking you can simply continue doing what you did previously and everything will work out just fine (I’ll forever have an image of the old film photographer yelling at the bar about how everyone is putting all of our secrets on the internet for anyone to see—if we could only stop that everything would be fine once again!). The landscape is always changing and the economics evolving even more so.

I’m in a phase now where I’m trying out all sorts of things (planting seeds) to see if any of them stick. As with anything, time and dedication are required. Oftentimes this doesn’t feel very productive.

“Do something connected to photography every day of your life and you’ll be surprised what happens,” said Richard Avedon to me and this blog was born. One year later and here we are, not a single project has come of it! Why?!

“Nobody wants to read about you complaining about the photography market,” my friend Jack consults me. He’s half right but the half he’s right about is the half that matters: put the type of work out into the world in which you want to be paid for. Easier said than done, of course, but the point is that me complaining about stuff on the internet will only draw frustrated eyes looking for a pity party. Yelling about how corrupt and doomed we are politically-speaking might give me an audience, but they’re only going to want to hear the message that drew them to me in the first place, which is not productive.

I posted an image of Wade up top and noticed he’s got a new website coming. I, too, came to the realization that a new portfolio website is needed (maybe it’ll stop the emails I get for people wanting free commercial photography? Maybe nothing will stop that.). This is my current priority: rebrand myself, clean up and elevate my image, and likely most importantly learn to communicate my wins opposed to just dwelling on the losses. These are not groundbreaking insights but sometimes keeping yourself busy and focused is the best thing you can do. I have so much to be excited and thankful for, and I’ve long shunned talking about that stuff, for one complicated reason or another. That’s bad for business! In this wintry economic climate, we need to stay laser focused on keeping the business running, or risk relegation to the doomscroll-content factory.

-Clayton

2025 02 16

Winter light. Chicago, Illinois. January, 2025. © Clayton Hauck

There’s a high-contrast look to winter sunlight that I quite like. No leafed-out trees to filter and soften the sun. No wet and wispy clouds to add texture to the backdrop. Just the raw and real elements. Take it, or hop a flight down south, and leave it.

-Clayton

2025 02 15

Sawyer & Cortland. Chicago, Illinois. January, 2025. © Clayton Hauck

This light made me stop in my tracks and snap a photo.

-Clayton